Carthay Circle Playbill & Program - 'Snow White' Premiere

It's interesting to see the Carthay Circle Theatre playbill from the Snow White premiere. As with the credits in the movie itself, the playbill does not list any of the voice actors by name. About ¾ of the way down the leaflet, we find out why...

Disney will not allow the names to be divulged as he feels that it would detract from the audiences' acceptance of the voice as a part of a character.

Would an audience sit through a feature-length "cartoon"? Could an animated movie truly evoke deep emotional responses? No one knew for sure. So Walt did everything he could to address this uncertainty...including not crediting his actors. It certainly was a different era back then.

Image via Disney Parks Blog.

In August 2011, Hake's had up for auction the original 1937 Snow White program from the premiere. It was only their second time in 45 years of operation that they've come across it. A rare item indeed. The front cover features a die-cut opening around the full color "cast portrait" artwork.

The oversized 10" x 13" textured paper cover holds the 9" x 11" glossy paper program with 24 B+W pages.

It contains information on the film, a listing of Walt Disney's Awards, and advertisements from that era. One is for a Snow White charm bracelets by Cartier, original price $100 each.

Melody Lane of Wilshire...

The "World Premiere" center insert is on a special four-page bright silver foil paper with blue text.

Images and info via Hake's. Additional pics via lexyaja3.

The program sold in the 2011 auction for $345.00 (USD). Check out an earlier post of the 70th Anniversary replica.