UK Palmolive Promotional Card

In an earlier post, we admired the vintage Snow White paperdoll cards that Palmolive sponsored in Belgium. Now we see Palmolive had its promotional mojo going in the United Kingdom too. This shop counter-top promo card features the Princess and Dwarfs beside a bar of soap. Snow's speech balloon reads: "FOR A SNOW WHITE COMPLEXION USE PALMOLIVE SOAP."

Card measures approximately 19.5" x 15.5" (50 x 40cm). Probably dates from circa 1938.

The promotion was for soap bars and a Snow White storybook, all for only one shilling. The text at the top of the circle is quite faded but reads:

PALMOLIVE BEAUTY SOAP
3 CAKES OF PALMOLIVE SOAP & A BEAUTIFUL COLOURED STORY BOOK
SNOW WHITE AND THE SEVEN DWARFS
FEATURING THE WASHING SONG
THE COMBINATION FOR 1/-

In the lower right-hand corner, we're questioned on our knowledge of the Bluddle-Uddle-Um-Dum lyrics...

"DO YOU KNOW THE WASHING SONG? IT'S IN THE BOOK!"

Images and info courtesy of the Leon Concannon Collection.