1952 US Snow White Half Sheets

Meant for lobby exhibition, the half-sheet is just one of the many promotional items that would be sold to theatres for display. Measuring 22" x 28", these posters were approximately "half" the height of the traditional one-sheet, hence the name. RKO issued two Snow White half-sheets for the 1952 US re-release.


Poster Style A...

As with all of the other RKO material from the 1952 reissue, this poster was actually copyrighted 1951. The lower left corner also denotes the style "A" poster.

"R-51" is printed in the right corner along with the National Screen Service information.

Style "A" image via Heritage Auctions.

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Poster Style B...

Lower left corner "B".

Style "B" images courtesy of the Michael Filippello Collection.