UK Palmolive Promotional Card

In an earlier post, we admired the vintage Snow White paperdoll cards that Palmolive sponsored in Belgium. Now we see Palmolive had its promotional mojo going in the United Kingdom too. This shop counter-top promo card features the Princess and Dwarfs beside a bar of soap. Snow's speech balloon reads: "FOR A SNOW WHITE COMPLEXION USE PALMOLIVE SOAP."

Card measures approximately 19.5" x 15.5" (50 x 40cm). Probably dates from circa 1938.

The promotion was for soap bars and a Snow White storybook, all for only one shilling. The text at the top of the circle is quite faded but reads:

PALMOLIVE BEAUTY SOAP
3 CAKES OF PALMOLIVE SOAP & A BEAUTIFUL COLOURED STORY BOOK
SNOW WHITE AND THE SEVEN DWARFS
FEATURING THE WASHING SONG
THE COMBINATION FOR 1/-

In the lower right-hand corner, we're questioned on our knowledge of the Bluddle-Uddle-Um-Dum lyrics...

"DO YOU KNOW THE WASHING SONG? IT'S IN THE BOOK!"

Images and info courtesy of the Leon Concannon Collection.

Palmolive Paper Doll Cards

Snow White Card #12

Issued in Belgium by Palmolive Soap, this Snow White paper doll cut-out set of 12 collector cards dates from circa 1939. Each measures approximately 4.75" x 6.25" (120mm x 160mm). All of the characters including the forest animals are printed in multicolored illustrations on regular cardstock. The copyright on the front reads "PAR AUT. WALT DISNEY--MICKEY MOUSE S.A."

The backside of each card is identical except for the numbers (1-12). The text is written in both French and Dutch and describes the set of paper doll cut-outs.

Card Backside. Translation provided by Disney Showcase Key.

In addition, the back of the card mentions a board game called "Villa Palmolive" which was purchased separately from retailers. It cost one Franc. Apparently, the game was not initially designed for the Snow White figures but was now being promoted in conjunction with the paper dolls.

The cards came packaged not inside the actual soap bar wrappers but instead as a complete set of 12 inside this Palmolive envelope. You received the cards when you purchased a special pack of 12 soap bars. "You'll get a card with every 'bar' of Palmolive..."

Card Envelope Package via honey4u_66.

Card #1 (Happy)

Happy Card via honey4u_66.

Card #2 (Bashful)

Card #3 (Doc)

Card #4 (Sleepy and Huntsman)

Card #5 (Sneezy)

Card #6 (Dopey)

Card #7 (Snow White, Magic Mirror)

Card #8 (Old Witch)

Card #9 (Grumpy)

Card #10 (Evil Queen)

Card #11 (Snow White and Prince)

Card images courtesy of The Bubblegum Hall of Fame (except where otherwise noted). 

Palmolive Snow White Poster

A Palmolive Soap promo poster for the Snow White paper doll collector card set and cottage. Dates from circa 1939. Measures 21.5" x 28.5".

Promo Poster image via Philip Weiss Auctions.

See complete card set in above post.