Silver Mold Snow: Vintage Belgian Sticker Book (1-17)

Selasa, 15 Mei 2012

Vintage Belgian Sticker Book (1-17)

This French-language Snow White "sticker" book comes to us from Disney enthusiast Alexandre Milazzo. Alexandre lives in Belgium and was given this vintage 'prize' by a friend. Because the book was published by Lesieur-Cotelle & Associates S.A (R.C.B 9691), it was probably produced in France (where the company was located). However, since the back of each sticker reads in both French and Dutch, it's likely this set was marketed for a Belgian audience.

The book contains a Walt Disney Productions copyright and a Mir Supe is credited as editor. But no publication year is indicated anywhere. Possibly 1950s? As with many early sticker books, it might have been a promotional item where the stickers would be acquired with the purchase of some other product (chocolate, bread, etc.). But again, there's no indication of this one way or another.

Front Cover

The Snow White story is related visually through both the stickers and in pencil drawings. Early "stickers" required the application of glue rather than being self-adhesive (see Dutch sticker book). This might be the case for this set. On the back of each is a number and text. The colorful illustrations resemble--but also differ--from the Snow White artwork seen in the 1937 Hank Porter comic strip and the De Beukelaer sticker book. Gustaf Tenggren's original sketch work had an influence on all of these.

This sticker set includes Snow White's mother sewing beside her window as well as other aspects of the story that were left out of the final film. One scene has the Queen overhearing the Prince saying he has found the most beautiful woman of all, and she mistakenly thinks he's talking about her.

The sticker art is simply splendid...both vintage yet fresh at the same time. Enjoy.

[CLICK ANY PIC TO MAKE LARGER]

Pages 3-5: