1938 Chemm 'Snow White Ring' Advertisement

Collector Rick Payne recently came across this Walgreen Drug Store advertisement found in a Springfield, Missouri newspaper. The ad, dated July 15, 1938, is for a Snow White and Prince Charming "charm ring". It was a free premium for customers who purchased the 14 oz. Chemm health food drink (49¢). Chemm health food drink! That doesn't sound very appetizing. No wonder they had to throw in a free ring.

Image scans courtesy of the Rick Payne collection. Used with permission.

See what Rick has for sale at dadric's attic.

The North American general release of Snow White and the Seven Dwarfs occurred in February 1938.  So this offer was certainly capitalizing on the massive success that the film was enjoying during this period. Yet, is it an officially licensed Disney brothers promotion? The illustrations of Snow and the Prince sort of resemble the movie characters, but the ad is oddly missing any mention of Walt Disney.

This one requires a bit more research to be sure.