Tampilkan postingan dengan label sw newspaper clippings. Tampilkan semua postingan
Tampilkan postingan dengan label sw newspaper clippings. Tampilkan semua postingan

Selasa, 16 Juli 2013

Snow White Theatre Ad from Rome, July 17, 1987

To commemorate the 50th anniversary of Snow White, Disney re-released the film to theatres on July 17, 1987. It was dubbed into 15 languages and shown in 60 countries. In North America, it was a normal theatrical run, but in other regions, this screening was a special one time event set to coincide with the US celebration.

In Italy, for example, the movie was shown only in Rome and Milan, but admission was free! This newspaper ad is for the screening at the Fiamma Theatre in Rome.

Image and info courtesy of the Nunziante Valoroso Collection.


That evening throughout Italy, shown on the RAI (Raiuno) channel, there was a TV show called LA NOTTE DI BIANCANEVE. It presented interviews with several of the people involved with the Italian releases of Snow White including the voice actors from the 1972 dub. Also airing that night, dubbed entirely in Italian, was the Golden Anniversary Special hosted at Disneyland by Dick Van Dyke.


SEE NEWSPAPER CLIPPINGS FROM OTHER RELEASES OVER THE YEARS ON THE THEATRE AD PAGE.

Minggu, 28 April 2013

April 29, 1939 - Last Day Before Snow White Closes

It was at the conclusion of this day, 74 years ago, that the Disney brothers would "retire" their multimillion dollar cash cow.
In the spring of 1939, after a record-breaking worldwide run of more than a year, Snow White made headlines once again when the Disney studio pulled it off the market. RKO exchanges were informed that the film would no longer be available for bookings after 29 April. JB Kaufman's The Fairest One of All, p.266.

This Australian newspaper clipping from The Morning Bulletin (Rockhampton, Queensland) dates from April 26, 1939, just days before Snow White's first run would come to a close. The article included press copy about the making of the movie plus an illustration. From the introductory paragraph, it's clear the film had previously screened in Rockhampton but was returning on this date for three final days at the Wintergarden Theatre.




Images via Trove.


At the time, Snow White's viewership was still strong and probably would have continued on for a good while. Walt and Roy knew, though, that the more it remained in the public eye, the less value the motion picture would have in the long run. So they did the unprecedented and stopped things while they were still ahead. Sending films to 'rest a spell' in the Vault is something Disney has done better than any other studio over the years. This may have been what the brothers had in mind back then, but what they probably didn't plan for was a return of the movie the very next year.

It's well-known that in North America, the first stand-alone RKO reissue of Snow White and the Seven Dwarfs occurred in 1944. Yet as early as 1940, with the less-than-hoped-for box office returns of Pinocchio, the high production expense of Fantasia, the costly studio move to the new Burbank location, and the looming loss of revenue in wartime Europe, the Disney boys found themselves once again in need of a real influx of income.

So it was that The Great Walt Disney Festival of Hits was conceived to bring Snow White out of her brief retirement and back to the big screen for a limited run. It would be the highlight of a reissue package that also featurted four other Disney films--Ferdinand the Bull, The Practical Pig, Donald's Lucky Day, and The Ugly Duckling.

Tune in for tomorrow's Archive entry to see the complete 1940 Festival of Hits pressbook.

Kamis, 01 November 2012

Snow White "Toy Town" and Seven Dwarfs "Fruit Drops"

The 1938 "Toy Town" campaign (detailed in an earlier post) was the brainchild of marketing wiz Kay Kamen. Toy departments within stores were transformed for the holidays, and Disney products featured prominently on shelves.

This newspaper advertisement for a 5 and 10 store in Ochlochnee, Georgia uses a full-page illustration of Snow White and the Prince, the Seven Dwarfs, Old Witch and forest animals to promote this "in-house" toy extravaganza. The "parade" down the page also includes Donald, Mickey, Goofy and even Santa Claus. Measures 11.5" x 17.5".



Details...




The ad also mentions a 7-roll gift box of Seven Dwarfs Fruit Drops manufactured by Curtiss Candy Company. Each roll wrapper featured an illustration of one of the Dwarfs. Only 10 cents for an entire box, limit one per customer.

Images via Heritage Auctions.

Minggu, 13 Mei 2012

1938 Chemm 'Snow White Ring' Advertisement

Collector Rick Payne recently came across this Walgreen Drug Store advertisement found in a Springfield, Missouri newspaper. The ad, dated July 15, 1938, is for a Snow White and Prince Charming "charm ring". It was a free premium for customers who purchased the 14 oz. Chemm health food drink (49¢). Chemm health food drink! That doesn't sound very appetizing. No wonder they had to throw in a free ring.

Image scans courtesy of the Rick Payne collection. Used with permission.
See what Rick has for sale at dadric's attic.

The North American general release of Snow White and the Seven Dwarfs occurred in February 1938.  So this offer was certainly capitalizing on the massive success that the film was enjoying during this period. Yet, is it an officially licensed Disney brothers promotion? The illustrations of Snow and the Prince sort of resemble the movie characters, but the ad is oddly missing any mention of Walt Disney.


This one requires a bit more research to be sure.

Senin, 26 Desember 2011

Interview with Collector Stephen Ison

It was on a trip to Walt Disney World back in 1973 that a young college kid named Stephen Ison saw his first piece of animation art. Decades later, he would become the owner of the largest collection on the planet of original animation art from Walt Disney's Snow White and the Seven Dwarfs. In 1994, Steve's passion would give rise to Snow White...An Art in Its Making, both a museum exhibit and a hardcover book which featured his collection.

In the Fall 1993 issue of Disney News magazine (p. 55-56) an article appeared entitled A Suitor for Snow White or... Memoirs of a Devoted Collector.  It was written by and about Steve and his "hobby".


A Suitor for Snow White... Magazine image scans courtesy of the Dan Alexander Collection.
See his blog at Dan Alexander Dizmentia.


_____________


Earlier this year, I had the opportunity to correspond with Steve via email. I asked him how he got started collecting, where he acquired his pieces, and what's become of the artwork today. Here's what he had to say...

Filmic Light: Who are you Steve and how did you come to be a collector of animation art?
Stephen Ison: Like most kids growing up in the 50s, I watched The Mickey Mouse Club and was always fascinated by Roy Williams (The Big Mouseketeer) whenever he would draw the various characters on the show. That’s what got me interested in drawing and my earliest exposure to all things Disney. As a kid, I was also bitten by the collector bug...baseball cards, stamps, coins, and other assorted “stuff”. I’ve always been a collector of something. I saw my first piece of animation art in 1973 at Walt Disney World and was shocked that you could actually own a piece of art used in a Disney film! Well, the price of the cel was the same as my monthly car payment...so, as a poor college kid, I had to pass, but that’s what planted the seed. I knew someday, if I ever could afford it, I’d start a collection of Disney animation art. It really was that simple. Many years later...after attending an auction of Disney animation art in New York, I started down a road to what would become more than just a hobby.

FL: How did you find this animation art? And where/who did get it from?
SI: When I first started, I found art in the usual places...auctions, antique toy shows, and Disneyana conventions. Later, I became as interested in meeting and knowing many of the artists who worked on the classic Disney films as collecting myself. That’s what kept me motivated to learn more and acquire (preserve) more vintage pieces. Many of my pieces came from the artists themselves.

FL: Why Snow White and the Seven Dwarfs?
SI: When you have the “collector bug”, you have a tendency to “want it all”, so to speak. Well, animation art began to get popular, that I felt I had to make a compromise.  Which film was my favorite in style and quality?  Which one was the first?  Which one did Walt Disney put his heart and soul into?  Snow White.

FL: What did the collection consist of, how large, what forms of art, favorite pieces?
SI: By the time I had been collecting only from Snow White, I believe I had around 700 plus pieces. Those pieces consisted of master backgrounds, concept art, cels, drawings, studio notes, character models, and various other items associated with the film.  My favorite piece...that’s a hard one...guess it would have to be a panorama master watercolor background of the exterior of the Dwarfs cottage by Sam Armstrong. The Disney Art program ended up creating a limited edition of the piece.

FL: Since most drawings, paintings and cels from Snow White were not signed, did you know who the actual artists were for your pieces?
SI: I was always able to identify most of the drawings, concept art, and backgrounds since I got to know most of the artists who were still around while I was seriously collecting. I don’t think any of them are around anymore. It was an honor and a privilege to know many of them and be able to call them “friend”. I’d have to say one of my best friends in world was Maurice Noble; a background painter on Snow White, who later worked at Warner Brothers with Chuck Jones on hundreds of the classic shorts in the late 40s and 50s. He was one of the most talented and creative people I’ve ever know. He taught me about the classic animation process. I miss him.

FL: How did you house your collection and where is it today?
SI: As my collection grew, I had to learn how to preserve the art. I consulted with the Indianapolis Museum of Art about preservation and conservation, and designed a home gallery that was built to actual museum specs...and, OK...I understand this is a bit much...but, it was designed to look like the interior of the Dwarfs cottage! Yeah, I know... I actually did this three times over a 20 plus year time span, but finally decided my Snow White days should/would come to an end when I retired and built a home in the mountains of North Carolina...not a location conducive to “home galleries”. That was about the time I was approached by Disney Feature Films to see if I’d be interested in letting Snow White come back home to where she started. Today, my collection is under the watchful and protective eye of The Disney Animation Research Library in Los Angeles. A decision I’ve never regretted.

Photos of Steve's home gallery when it housed the Snow White collection:




Home Gallery images courtesy of Stephen Ison.


FL: Has your "hobby" of collecting Snow White cels opened doors for you? That is, have you met many other SW collectors? Other people associated with the making of the film or other later Disney personalities? Any anecdotal stories you'd like to share?
SI: Yes, many wonderful doors have opened, as a result of collecting from Snow White...exhibitions throughout the world, books, lectures, lifetime friendships... One of my favorite memories is the night I received a phone call from a woman who said her name was Diane Disney Miller, that she had read the forward of my Snow White book and it made her cry. She then asked if she could come to my exhibit at the Indianapolis Museum of Art...that person, of course, was Walt Disney’s daughter, Diane. She has always been so supportive. What an honor. That was the ultimate for me at the time. Recently, Diane asked me to curate an exhibit of Snow White animation art for the Walt Disney Family Museum in San Francisco. A must see. An amazing facility and tribute to her father. It opens December 2012 in celebration of the 75th anniversary of the release of Snow White.  We’re pulling Snow White art from every source I’ve ever known for the last 25 years. It will be an extensive exhibit.

FL: Have you seen other Snow White collections? When you're with other similar collectors, what's the conversation like?
SI: As far as I know, there are, nor ever were, any serious collectors of “Snow White only” animation art. Most of the high-end collectors had art from all of the classic Disney films. That was always tough for me, and at times, took a lot of discipline for me not to do the same. I really loved it all.

FL: Are you collecting today?
SI: Well, once bitten, as they say. Yes, I’m still picking up choice pieces, but not just from one film. I especially enjoy concept art from Fantasia. Some of those pieces are amazing and are truly works of art.

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The Walt Disney's Snow White and the Seven Dwarfs: An Art in Its Making exhibition ran for two months at the Indianapolis Museum of Art, from December 4, 1994 until February 5, 1995. A newspaper article dated December 18, 1994 in the Louisville Courier-Journal highlights Steve and his museum exhibit.


Newspaper images courtesy of the Dan Alexander Collection. Used with permission.
Read Dan's Dizmentia post about his 1994 visit to this Snow White exhibit.

_____________


A couple photos from the IMA exhibit:


Exhibit images courtesy of Stephen Ison.


FL: How did the An Art in Its Making exhibit come about at the Indianapolis Museum of Art?
SI: It took me about four years to convince the Indianapolis Museum of Art to sponsor an exhibit of art from Snow White. Many people at the museum didn’t consider it art. In the end, it broke all attendance records for the museum’s 150 year history! Take that nay sayers!

FL: Was it your entire Snow White collection?
SI: Yes. However, after the exhibition, my collection almost tripled in size over the next 12 years.

FL: Did you attend the opening?
SI: Yes. We also flew out several of the original artists who worked on Snow White...Joe Grant, Marc Davis, Ken O’Connor, Ward Kimball, Betty Kimball, Maurice Noble, and Bill Justice. Great weekend. People lined up for hours to meet them and have books signed.


Signing books at the museum event, from left to right, Betty Kimball, Ward Kimball, Marc Davis, and Joe Grant:



Now from right to left, Ken O’Connor, Maurice Noble, Joe Grant, Marc Davis:

Book Signing images courtesy of Stephen Ison.


FL: Finally, any special memory or anecdote from the event?
SI: To see these people honored in this way was one of the most satisfying events I’ve ever witnessed. And, to see so many people respond to these wonderful pieces of art was the true pay off of years of collecting. Also, personally touring groups of young school children and watching them react as they learned and asked “real” questions.
 
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I, for one, can't wait to see the Snow White art exhibit Steve is assisting with for the Walt Disney Family Museum. Hopefully we'll get more details on it as we get closer to its opening in December 2012. In the upcoming posts, we'll have a look at the 1994 book featuring Steve's collection as well as the guide booklet from the IMA exhibit.