Snow White "Toy Town" and Seven Dwarfs "Fruit Drops"

The 1938 "Toy Town" campaign (detailed in an earlier post) was the brainchild of marketing wiz Kay Kamen. Toy departments within stores were transformed for the holidays, and Disney products featured prominently on shelves.

This newspaper advertisement for a 5 and 10 store in Ochlochnee, Georgia uses a full-page illustration of Snow White and the Prince, the Seven Dwarfs, Old Witch and forest animals to promote this "in-house" toy extravaganza. The "parade" down the page also includes Donald, Mickey, Goofy and even Santa Claus. Measures 11.5" x 17.5".

Details...

The ad also mentions a 7-roll gift box of Seven Dwarfs Fruit Drops manufactured by Curtiss Candy Company. Each roll wrapper featured an illustration of one of the Dwarfs. Only 10 cents for an entire box, limit one per customer.

Images via Heritage Auctions.