Snow White Glossy Promotional Stills, 1937-38

During the initial release of Snow White, among the treasure trove of promotional materials available to theatre owners was a series of twenty 8x10 hand-colored glossy stills. Sold for 15¢ each in lots of eight or more (or 20¢ a piece for lesser quantities), these would be used in a variety of ways to promote the film.

Gustaf Tenggren's sketch of Snow White in the dark forest is one of the most striking of all the prints.

Sold in auction on August 21, 2011 for $155.35 (USD).

The Disney and RKO copyright info in the lower corners of the photo.

In another still, we see Dopey tangled up in the kitchen pots and pans.

Here's the classic log crossing with Tenggren's Dwarfs.

The entire set of 20 promo stills can be seen on this page from the 1937 "New Edition" Snow White pressbook...

Images via Heritage Auctions.